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In order to fulfill the SPECIFIC OBJECTIVE and RATIONALE of this Project, which will eventually increase the competitiveness of the region’s furniture sector for participation in the joint EU market - COOPERATION and TRUST need to be established among cluster members across borders: RESULT 1. Strengthened capacities of furniture producers in BG-SER region for participation in joint EU market.The idea behind RESULT 1. is to organize a B2B event, analyze its results, explore potentials for a joint business activities and provide business certifications where it is necessary for export (ACTIVITIES 2 and 3) B2B event will gather representatives of 33 furniture SMEs, 15 support organizations and cluster management representing and affecting at least 3500 employees. RESULT 2. Transfer of best practices from BG to SER furniture cluster. The idea of RESULT 2. is to provide a “learning and friendship-motivating environment” for cluster managements. The format of a study tour, training and Design workshop should allow for both sides to learn about each other and to plan next steps in their business cooperation. (ACTIVITIES 4 and 5)
RESULT 3. Educational cooperation fostered among schools-faculties;
Both Balkan furniture clusters are very determined to increase their competitiveness internationally, therefore they need to compete with innovation and quality, not only with price.
ACTIVITY 6. Purchase of web conferencing equipment
ACTIVITY 7. Exchange of curricula and joint training through web conferencing and webinar format
ACTIVITY 11. Organizing a Design workshop master class
RESULT 4. Joint marketing and PR initiatives
ACTIVITY 8. Developing a research study "Competitiveness of BG-SER furniture cluster cooperation projects in EU-CEFTA- Russian Federation markets". ACTIVITY 9. Design, printing and dissemination of a joint, multilingual product catalogue. ACTIVITY 10. Organization of a final conference. ACTIVITY 12. Establishing a joint E-commerce website, as on-line furniture shop in SER, BUL, ENG and RUSS language |
