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The strategy of the project follows the scientific policy.
The project intends to implement a studies for common legends regarding the Roman Fortresses: Castra Martis (Kula), Gamzigrad - Romuliana (Zajecar) & Bononia / Baba Vida (Vidin) and marketing research for the touristic product, using them to develop a joint touristic product; to enrich and create touristic services in the cities Kula, Zajecar and Vidin, based on field study, supported by marketing expert and undergoing community debates at workshops; to implement a Promotion for the visibility and Placement of the Product, including attractive map, plates, web-portal, brochure, publications and advertising TV & Radio clip; to test practically the product through study tourist trip for touristic agents, media, local & central bodies representatives.
Similar strategy for cultural tourism development is successfully implemented in the city of Marostica, region Veneto, Italy in the mid-twenty century. |
